The brand positioning for BBC Knowledge is ‘facts made fascinating’ and the brand line we launched is A Little Knowledge Goes A Long Way. This would probably be one of my favourite works I have created so far in my career as I purchased the props, photographed and designed the entire thing from scratch.

The client liked the rebranding aesthetic so much, that they used it as inspiration while redecorating their offices. This campaign has been featured in a number of educational design books as examples of nonlinear design including awards such as In-Book D&AD.