How do you celebrate 80 years of coke made and shared around the country? By flipping the iconic Coke sign in Kings Cross and creating a TVC that heroes the one employee who’s job hasn’t changed in that time; the delivery driver.

We found rich stories of Australians with long and genuine connection with Coca-Cola. Profiling humans including retired Coca-Cola sign artist Alby Semmens who creating a graffiti mural and three amazing Coca-Cola collectors who shared their awesome historic pieces!

The integrated campaign also shone a light on the colourful and emotive human stories that are a part of Coca-Cola’s history in Australia.The birthday celebration resonated with audiences across the country and met the objective to drive Australians’ awareness that the great tasting beverage is made on local shores!

The most enjoyable part of the process for myself was designing all the props and signage for the production house that was authentic to its time.