This campaign was targeting Advertising / Design agencies.

 

I wanted to create something with true cheeky & playful insights and in an interesting typographic way.

 

These were printed in all the usual advertising/design magazines like B&T and Adnews and some strategic OOH city placements Merivale owned. They were also printed and sent directly to agencies in poster format (as a bit of a dig) but also to remind them to book their Christmas parties early before all venues were booked up.

 

There was a lot of great response from the industry.