Recently I had the privilege of creating the rebrand for Mirvac, a major Australian developer with a rich history of over 50 years. After nearly 20 years with their previous brand, they were ready for a fresh, modern identity to reflect their evolution and forward-thinking vision.

 

The new brand symbolises a continuous journey of building, from idea to implementation. It captures Mirvac’s unique ability to design, develop, build, and manage, seamlessly integrating these processes into one cohesive narrative.

 

We also developed the new brand story: ‘Building the Imagine Nation.’ This story underscores the role of imagination in Mirvac’s work, emphasising how creativity and vision drive everything from design to construction. Imagination is what sets them apart—it’s the force that enables them to create, curate, and build communities and experiences that will leave a lasting impact.