The ‘Oak Kills Hungrythirsty Dead’ look and feel is intended to be imperfect and leave the viewer feeling a little uncomfortable.

The type is set on an angle and the kerning and letting alternate between loose and tight to help create an intentional sense of unease. We created three custom fonts to alternate the lettering.

TV spots, Billboards, transit ads, and various other large format outdoor posters and POS helped spread the hungrythirsty word.