The Proof In The Pudding.
Client: Royals.
Creatives: Daniel Li and Mitch Taylor.
Role: Design, typography, packaging.
We stupidly put our hand up and took on the toughest brief known, the agency Christmas card.
We used Christmas as our permission to reach out to prospective clients, giving them a taste of or work – The Proof In The Pudding. A beautifully crafted Christmas pudding filled with the audacious work we made throughout the year.
Everything about the design, from the typeface to the packaging, spoke to our mission. The eye-catching packaging was something completely different to the pudding category and when opened it purposefully laid out the proof for all to see. Inside, the proof detailed things we achieved, like hijacking politicians to become unknowing influencers and helping seniors buy sex toys.
It worked a treat.